{"id":433,"date":"2011-01-19T23:04:10","date_gmt":"2011-01-19T22:04:10","guid":{"rendered":"http:\/\/www.debat-halal.fr\/blog\/?p=433"},"modified":"2011-03-13T02:09:58","modified_gmt":"2011-03-13T01:09:58","slug":"interview-de-daniel-hertzog-pdg-de-la-societe-zaphyr-detentrice-de-la-marque-isla-delice","status":"publish","type":"post","link":"https:\/\/www.debat-halal.fr\/blog\/interview-de-daniel-hertzog-pdg-de-la-societe-zaphyr-detentrice-de-la-marque-isla-delice\/","title":{"rendered":"Interview de Daniel HERTZOG, PDG de la soci\u00e9t\u00e9 Zaphyr d\u00e9tentrice de la marque Isla D\u00e9lice"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

D\u00e9bat Halal\u00a0: Bonjour Daniel, quelle activit\u00e9 aviez-vous avant de lancer Isla D\u00e9lice ?<\/strong><\/p>\n

Daniel\u00a0: Avant la cr\u00e9ation d\u2019ISLA DELICE j\u2019\u00e9tais commercial dans une entreprise agro alimentaire.<\/p>\n

D\u00e9bat Halal\u00a0: Pour quelle raison avez-vous choisi le march\u00e9 du Halal\u00a0?<\/strong><\/p>\n

Daniel\u00a0: J\u2019avais la volont\u00e9 de cr\u00e9er une entreprise dans le secteur agro-alimentaire. Le hasard d\u2019une rencontre m\u2019a fait d\u00e9couvrir le secteur des produits \u00e9labor\u00e9s halal en 1990<\/p>\n

D\u00e9bat Halal\u00a0: Est-il n\u00e9cessaire de mettre en place un cahier des charges d\u00e9finissant le halal, lorsque l\u2019on se rend compte des d\u00e9saccords au sein m\u00eame des diff\u00e9rents organismes de certification (\u00e9lectronarcose, abattage m\u00e9canique, ect\u2026)\u00a0?<\/strong><\/p>\n

Daniel\u00a0: Je pense qu\u2019une majorit\u00e9 des organismes de contr\u00f4les sont d\u2019accord sur le cahier des charges. La divergence vient de la mani\u00e8re dont ils garantissent aux consommateurs \u00a0la tra\u00e7abilit\u00e9 Halal. Nous avons choisi A.V.S. car des contr\u00f4leurs employ\u00e9s par A.V.S.sont en permanence pr\u00e9sents sur nos diff\u00e9rents sites de production et peuvent t\u00e9moigner de la qualit\u00e9 halal de chacun des produits ISLA DELICE.<\/p>\n

D\u00e9bat Halal\u00a0: Comment r\u00e9agir et que faire face \u00e0 des marques telles que \u00ab\u00a0HERTA\u00a0\u00bb et \u00ab\u00a0FLEURY MICHON\u00a0\u00bb qui commercialisent tant des produits \u00e0 base de porc que des produits halal\u00a0?<\/strong><\/p>\n

Daniel\u00a0: Quelque soit la concurrence, ISLA DELICE reste fid\u00e8le \u00e0 sa strat\u00e9gie de d\u00e9part qui a fait sont succ\u00e8s\u00a0: La Qualit\u00e9, L\u2019Innovation et La Certification.<\/p>\n

D\u00e9bat Halal\u00a0: Votre campagne publicitaire \u00ab\u00a0Fi\u00e8rement halal\u00a0\u00bb avait-elle pour but de vous d\u00e9marquer de certains de vos concurrents qui n\u2019ont pas votre l\u00e9gitimit\u00e9 du v\u00e9ritable halal\u00a0?<\/strong><\/p>\n

Daniel\u00a0: Notre campagne a \u00e9t\u00e9 un message \u00e0 destination de nos consommateurs. Depuis 20 ans, nous innovons sans cesse pour accompagner nos consommateurs dans leurs pratiques alimentaires. Nous avons su cr\u00e9er avec eux une relation de confiance et nous travaillons \u00e0 leurs c\u00f4t\u00e9s pour leur offrir des produits de qualit\u00e9, la plus grande gamme de produits du march\u00e9 et les meilleures garanties de certification. Nous pouvons \u00eatre fiers du chemin parcouru ensemble.<\/p>\n

D\u00e9bat Halal\u00a0: Comment avez-vous v\u00e9cu la diffusion des SMS cet \u00e9t\u00e9, faisant allusion \u00e0 votre confession juive et \u00e0 la pr\u00e9sence dans vos produits de mati\u00e8res animales illicites (porc)\u00a0et qu\u2019avez-vous \u00e0 dire \u00e0 ce sujet\u00a0? <\/strong><\/p>\n

Daniel\u00a0: Nous n\u2019avons jamais cach\u00e9 que je suis de confession juive. Les calomnies \u00a0ne nous ont jamais touch\u00e9es. Avec l\u2019ensemble de nos collaborateurs (nous sommes aujourd\u2019hui plus de 100 personnes) nous faisons notre travail de notre mieux, avec honn\u00eatet\u00e9 et sinc\u00e9rit\u00e9.<\/p>\n

En 20 ans, nous sommes devenus le leader du march\u00e9 Halal et nous savons que si nous restons fid\u00e8les \u00e0 notre \u00e9thique, rien ni personne ne nous arr\u00eatera.<\/p>\n

D\u00e9bat Halal\u00a0: Comment interpr\u00e9tez-vous cette p\u00e9riode difficile et quelles sont les le\u00e7ons \u00e0 en tirer ?<\/strong><\/p>\n

Daniel\u00a0: Cette p\u00e9riode n\u2019a absolument pas \u00e9t\u00e9 \u00ab\u00a0 difficile\u00a0\u00bb\u00a0! Nous avons continu\u00e9 \u00e0 travailler comme d\u2019habitude et avec s\u00e9r\u00e9nit\u00e9.<\/p>\n

D\u00e9bat Halal\u00a0: Quels seront les in\u00e9dits du c\u00f4t\u00e9 de chez Isla d\u00e9lice en 2011, des nouveaut\u00e9s\u00a0? Une campagne publicitaire \u00e0 la TV ? <\/strong><\/p>\n

Daniel\u00a0: Effectivement, nous continuons \u00e0 innover. D\u00e9but 2011, nous lan\u00e7ons un produit extr\u00eamement innovant, une nouvelle mani\u00e8re de consommer du saucisson.<\/p>\n

Nous continuons \u00e0 innover et a d\u00e9cliner nos gammes de produits avec comme fil conducteur le plaisir du gout, la praticit\u00e9 de l\u2019utilisation et le souci des apports nutritionnels.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9bat Halal\u00a0: Bonjour Daniel, quelle activit\u00e9 aviez-vous avant de lancer Isla D\u00e9lice ? Daniel\u00a0: Avant la cr\u00e9ation d\u2019ISLA DELICE j\u2019\u00e9tais commercial dans une entreprise agro alimentaire. D\u00e9bat Halal\u00a0: Pour quelle raison avez-vous choisi le march\u00e9 du Halal\u00a0? Daniel\u00a0: J\u2019avais la volont\u00e9 de cr\u00e9er une entreprise dans le secteur agro-alimentaire. Le hasard d\u2019une rencontre m\u2019a fait<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-433","post","type-post","status-publish","format-standard","hentry","category-interview"],"acf":[],"yoast_head":"\nInterview de Daniel HERTZOG, PDG de la soci\u00e9t\u00e9 Zaphyr d\u00e9tentrice de la marque Isla D\u00e9lice - D\u00e9bat Halal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.debat-halal.fr\/blog\/interview-de-daniel-hertzog-pdg-de-la-societe-zaphyr-detentrice-de-la-marque-isla-delice\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview de Daniel HERTZOG, PDG de la soci\u00e9t\u00e9 Zaphyr d\u00e9tentrice de la marque Isla D\u00e9lice - D\u00e9bat Halal\" \/>\n<meta property=\"og:description\" content=\"D\u00e9bat Halal\u00a0: Bonjour Daniel, quelle activit\u00e9 aviez-vous avant de lancer Isla D\u00e9lice ? 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